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Don't pay yet. In the last three Black Friday sales we could source, Brevo took 40% to 50% off annual plans.
On a Standard plan sending 30,000 emails a month, a repeat of last year's 40% would cut your first year from $853 to about $569. That's roughly $284 for waiting four weeks.
There's a catch most deal pages miss. Brevo capped its recent coupons at 500, and in 2024 and 2025 it only gave them to people who already had a free or monthly account. So today's move is to open the account. Not to pay.
We checked Brevo's pricing page, offer pages and terms of use on October 27, 2026, and built a dated ledger of every Brevo and Sendinblue Black Friday deal we could source back to 2021. Related: Black Friday 2026: every store's sale history.
When is the Brevo Black Friday sale in 2026?
Black Friday falls on Friday, November 27, 2026. Cyber Monday is November 30.
Brevo hasn't announced 2026 dates. Its Black Friday page still shows last year's terms, and its offers page listed nothing when we checked.
Past windows are tight and predictable, though:
- 2021 (as Sendinblue): November 15 to November 30.
- 2023: November 20 to noon CET on November 27, which is Cyber Monday morning.
- 2025: midnight CET on November 19 to 11:59 PM CET on December 1.
If 2026 follows 2025, expect the code around Wednesday, November 18, and an end on or near December 1.
Watch the time zone. Brevo runs its offers on Central European Time. Midnight CET is 11 PM the night before in London and 6 PM the night before in New York. The 2023 deal ended at noon CET, which was 6 AM on the US East Coast.
Brevo Black Friday sale history: every offer we could source
This is the table we couldn't find on any other deal page. The last column applies each year's discount to today's list price for a Standard plan with 30,000 emails a month ($79 a month, or $948 for 12 months).
| Year | Offer and code | Dates (CET) | Who could use it | Same % on today's $948 |
|---|---|---|---|---|
| 2021 | Sendinblue: 50% off annual, BLUEFRIDAY2021 | Nov 15 to Nov 30 | New customers | $474 |
| 2022 | No offer we could source | — | — | — |
| 2023 | Brevo Friday: 50% off annual Starter and Business, BREVOFRIDAY50 | Nov 20 to Nov 27, noon | First annual plan only, up to 350,000 emails, 500 coupons | $474 |
| 2024 | Brevo Days: 30% off annual Starter and Business, BREVODAYS24 | Oct 16 to Oct 28 | Existing free or monthly accounts, 10,000 to 350,000 emails, 500 coupons | $664 |
| 2025 | Brevo Friday: 40% off annual Starter and Standard, BREVOFRIDAY25 | Nov 19 to Dec 1 | Existing free or monthly business accounts that declared e-commerce, 10,000 to 350,000 emails, 500 coupons | $569 |
| Today (Oct 27, 2026) | 10% off yearly billing, no code | Ongoing | Anyone | $853 |
All three codes above are expired. They're listed so you can spot the pattern, not to use.
Three things stand out.
The discount has shrunk. It went from 50% in 2021 and 2023 to 40% in 2025. Plan for 40% in 2026. Treat 50% as a bonus.
2024 moved early. Brevo pitched its October 2024 sale as the way to get ready for Black Friday, and it ended October 28. We found no separate November deal that year. So a quiet late October, like today, doesn't prove a November code is coming.
The rules got stricter. In 2021 the deal was for new customers. By 2025 you needed an existing account with a declared e-commerce business, plus a slot in a 500-coupon pool.
What's live on Brevo right now (checked October 27, 2026)
| Plan | Monthly | Yearly (10% off) | What you get |
|---|---|---|---|
| Free | $0 | $0 | 300 emails a day, no rollover |
| Starter | $9 (£6) | $97 (£65) | 5,000 emails a month |
| Standard | $18 (£13) | $194 (£140) | 5,000 emails a month, Brevo logo removed |
| Professional | $499 (£429) | $5,389 (£4,635) | 150,000 emails a month |
| Enterprise | Custom | Custom | Quoted by sales |
| Black Friday code | None live | None live | 2025 terms still on the page |
Prices above are base prices. Brevo's pricing file says the tables show the base plan before tiered email credits, so a bigger send adds a tier charge on top. Starter at 10,000 emails a month works out to $9 plus $8, or $17 a month.
Starter charges $12 a month extra to remove the Brevo logo. Standard includes it.
Why the free plan won't carry a Black Friday send
Brevo's free plan caps you at 300 emails a day, and unused sends don't roll over.
That's 9,000 a month if you spread it out. Black Friday doesn't work that way. A single email to 2,000 subscribers would take seven days to finish on the free plan. By then the sale is over.
The smallest paid tier doesn't help with the coupon either. Recent Brevo coupons only covered plans of 10,000 emails a month or more. Starter at 5,000 emails didn't qualify in 2024 or 2025.
So if you plan to use the deal, pick a tier of at least 10,000 emails.
How much will 40% off save on your Brevo plan?
Here's the first-year math at today's list prices, if Brevo repeats 2025's 40% total discount. That 40% replaced the normal 10% yearly saving, so compare it with today's yearly price, not the monthly one.
| Plan and monthly emails | Monthly today | Yearly today | Yearly at 40% off | You save vs yearly |
|---|---|---|---|---|
| Starter, 10,000 | $17 | $183 | about $122 | about $61 |
| Starter, 30,000 | $39 | $421 | about $281 | about $140 |
| Standard, 10,000 | $35 | $378 | $252 | $126 |
| Standard, 30,000 | $79 | $853 | about $569 | about $284 |
| Standard, 100,000 | $139 | $1,501 | about $1,001 | about $500 |
Bigger senders gain the most in dollars. Small senders gain the most in percentage terms against monthly billing: Starter at 10,000 emails runs $204 over 12 monthly payments, so $122 is about 40% less. Related: Hostinger Black Friday.
UK readers: Brevo lists Starter at £65 a year and Standard at £140 a year before tier charges. VAT is added after the coupon, so the saving applies to the pre-tax figure.
Should you buy monthly now and switch at Black Friday?
Yes, if you need to send before mid November.
Brevo's terms let monthly subscribers move to an annual plan before their renewal date. Its 2025 Black Friday terms went further and named monthly Starter and Standard customers as eligible. So paying $35 for one month of Standard at 10,000 emails today doesn't lock you out.
Paying yearly today does. The 2025 terms excluded anyone with an active paid annual plan. Take today's 10% yearly price and you'd likely miss a 40% coupon three weeks later.
Pick your tier carefully when you do switch. Brevo's terms say you can't downgrade before your subscription ends, and they bill an upgrade as the pro-rated difference. The 2025 offer terms don't say the coupon covers that difference, so plan as if it won't. Buy the tier your November list needs. Related: Best web hosting of 2026.
Who qualified for Brevo's Black Friday coupon last year?
The 2025 rules are the best guide to 2026. Under them you needed to:
- Be a business, not a consumer.
- Have declared an online e-commerce business when you created the account.
- Hold a free plan or a monthly Starter or Standard plan.
- Buy an annual plan between 10,000 and 350,000 emails a month.
- Never have cancelled a Brevo annual contract before.
The pool was 500 coupons, first come, first served, one per customer. Brevo also kept the right to cancel coupons it judged to be misused.
That e-commerce line matters. If you're a newsletter, agency or app sending product updates, the 2025 offer may not have covered you. We can't say if 2026 keeps it.
What you can do today: create a free account, fill in your business details honestly, and have your card ready for launch day. Related: ManyChat Black Friday.
What happens when your discounted year renews?
The discount covers year one only. Brevo's 2025 terms said renewals bill at the prices in effect at renewal.
Its general terms add two things. Brevo can change prices on your subscription anniversary with at least 30 days' notice. And it doesn't refund prepaid or unused fees.
So run the real two-year number. Standard at 30,000 emails costs about $569 in year one at 40% off, then $853 in year two if today's yearly price holds. That's $1,422 across two years against $1,706 at today's yearly price.
Set a reminder 11 months out to check whether you still need that tier.
What do Brevo customers say about it?
Brevo holds a 4.6 rating from 3,525 reviews on Capterra.
Reviewers often praise how easy basic campaigns are to set up, and many pick Brevo for price, especially because it bills by emails sent rather than by list size.
The complaints that matter in a sale week are account suspensions soon after signup and support replies that can take a couple of days. Several reviewers had sending paused for verification checks right when they needed it.
That's another reason to set up your account now, not on November 19.
Pros and cons of buying Brevo on Black Friday
Pros
- 40% to 50% off annual plans in 2021, 2023 and 2025
- Monthly customers counted as eligible in 2025
- Pricing based on emails sent, with up to 500,000 contacts from the 20,000-email tier
- Card, PayPal and SEPA direct debit accepted
Cons
- Annual billing only, with no refund on prepaid fees
- Coupons capped at 500, first come, first served
- 2025 required a declared e-commerce business
- Unused monthly email quota expires each month
- Renewal bills at whatever price applies then
The best move today
Open a free Brevo account this week and enter your business details, including e-commerce if that's you. If you need to send before mid November, take the monthly plan at the tier you'll use, not the yearly one.
Then come back around November 18. If the 2025 pattern holds, a code for roughly 40% off a year appears, and the 500 coupons go to whoever checks out first.
Shoptera Deals Desk tracks software and retail sale history for Shoptera's Best Of section, and re-checks live prices before each major sale.
On October 27, 2026 we read Brevo's homepage, pricing page and pricing file, its offers page, its Black Friday terms page and its terms of use. For past sales we used Brevo's own archived offer pages for 2023, 2024 and 2025, and a dated software deals roundup for the 2021 Sendinblue offer. We didn't buy a plan or apply a code for this piece, and no price here comes from a checkout test.
Changelog
- October 27, 2026: Published. Every price and date checked on the store's own pages on October 27, 2026.