Clean Origin vs 77 Diamonds: the UK buyer's landed cost
For most UK buyers, 77 Diamonds is the simpler purchase: pounds, VAT included and no import duties. Clean Origin wins on time to decide, and on its own designs.
Actualizado sep 2026Research-based · not purchased or tested
Wins on time to decide5.9
Clean Origin
US jeweller, priced in dollars
Choose it if a Clean Origin design is the one you want and you have budgeted for the charges at the door: 60 days to return against 77 Diamonds’ 30. It prices in dollars and leaves UK buyers to pay 20% import VAT, plus any customs duty, to FedEx before delivery.
The simpler purchase for most UK buyers: prices in pounds, VAT included at checkout, and no import duties, per its FAQ. Returns run 30 days, or 14 on orders over £15,000.
Winners marked per row · four rows to 77 Diamonds, two to Clean Origin. Clean Origin’s wins are both about time, and they matter most on an expensive ring.
Both sellers at a glance
Based
United States
United Kingdom
Currency
USD or CAD
GBP
Custom pieces
Store credit only on return
Bespoke and personalised pieces exempt from online returns
Grading labs
IGI and GCAL named
GIA, AGS, HRD, IGI or EGL, plus DF and ICL
Trustpilot
4.2 from 312
4.9 from 6,285
Spec by spec
Price known at checkout
No
Yes, per its FAQ
Import charges at the door
20% VAT plus duty
None, per its FAQ
Return window
60 days
30 days
Big-ticket return window
60 days
14 days over £15,000
Resizing
Free, from the US
Free for 60 days, UK-based
Refund of UK import charges on return
Claimed separately from HMRC via FedEx
Not applicable
Los números, en gráfica
Cifras publicadas lado a lado. Ámbar = ganador de la fila. No son mediciones de Shoptera.
Import charges on top of the checkout pricemás bajo es mejor · %
Clean Origin (VAT, before duty)20
77 Diamonds0
Clean Origin shipping policy and GOV.UK; 77 Diamonds FAQ
Return windowmás alto es mejor · days
Clean Origin60
77 Diamonds30
Each seller’s returns terms, 29 Sep 2026
Ring and shipping a £2,000 all-in budget buysmás alto es mejor · £
Shoptera arithmetic at 20% UK import VAT. Customs duty and FedEx fees are not included because no rate or fee was verified.
Ring and shipping you can buy
Up to £1,666.67, before duty
£2,000, VAT included per its FAQ
Import VAT you pay FedEx
Up to £333.33
None
Customs duty
On top, by commodity code
None, per its FAQ
Customs duty for rings of precious metal depends on commodity code heading 7113 in the UK Global Tariff; check the rate on the UK Trade Tariff before ordering.
Ronda por ronda
Los mismos datos, narrados como un partido.
The price at the door
Clean Origin’s shipping page says international customers pay duties, taxes, surcharges and VAT. Above £135, FedEx collects 20% import VAT on goods plus shipping plus duty; on a $2,000 ring that is at least $400. 77 Diamonds says its UK prices include VAT at checkout, with no import duties and no hidden postage.
77 Diamonds
Sending it back
Clean Origin gives 60 days, but the item must reach its US office by day 60, and the refund excludes UK import VAT and duty, which you reclaim separately. A missing grading report costs $100. 77 Diamonds gives 30 days, or 14 over £15,000, and excludes bespoke pieces, but the return goes to a UK address with no customs step. Clean Origin wins on time; 77 Diamonds on hassle.
Depende de ti
Getting it to fit
Clean Origin lists free resizing, but from the UK it means an international return shipment. 77 Diamonds resizes free within 60 days and charges £100 after that, with full remakes from £100 depending on size and style.
77 Diamonds
The paperwork on the diamond
Clean Origin names IGI and GCAL as its main grading labs. 77 Diamonds lists GIA, AGS, HRD, IGI and EGL, plus the Diamond Factory and ICL for coloured stones. Labs differ in how strictly they grade, so check which one graded the stone you pick.
Datos de opiniones públicas, no hallazgos de Shoptera.
COClean Origin, Trustpilot4.2 out of 5 · 312 reviews · 29 Sep 2026
83% five-star and 11% one-star; recent reviews on the first page are from US buyers.
7D77 Diamonds, Trustpilot4.9 out of 5 · 6,285 reviews · 3 Oct 2026
91% five-star and 2% one-star; replies to 89% of negative reviews.
Preguntas sobre esta comparativa
Is Clean Origin cheaper than 77 Diamonds for UK buyers?
Not once UK charges are added. Clean Origin’s dollar prices exclude UK import VAT at 20% and any customs duty, which FedEx collects before delivery. 77 Diamonds says VAT is included at checkout and UK buyers pay no import duties. Compare totals, not list prices.
Does 77 Diamonds charge import duty?
77 Diamonds says UK, EU and Swiss customers are not charged import duties and pay no hidden postage, with VAT included at checkout.
Which has the longer return window?
Clean Origin: 60 days, with the item arriving by day 60. 77 Diamonds gives 30 days, or 14 days on orders over £15,000. If you are spending over £15,000 and want more than 14 days to decide, that points to Clean Origin.
Can I get UK import VAT back if I return a Clean Origin ring?
Yes, but not from Clean Origin. Import VAT and duty are reclaimed separately through the courier’s process, which Which? explains. Keep the FedEx customs invoice.
Want the full UK picture on Clean Origin?VAT, duty, returns and certification in the full review
Wins on time to decide5.9
Wins on landed cost